Conference Professional

Peer to Peer Fall Summit: Build a Business That Sells Itself

Nov

12

November 12–13, 2026

Deerhurst Resort, 🇨🇦

Add to Calendar View Ticket Details

About This Event

The Peer to Peer Fall Summit: Build a Business That Sells Itself will take place on November 12-13, 2026, at Deerhurst Resort in Huntsville, Ontario.

What to Expect

  • Gain clarity on your ideal customer and identify clients to avoid.
  • Transform your experience and processes into a clear, packageable offer.
  • Develop a repeatable sales process that aligns with your style.
  • Learn to attract and maintain strong B2B referral partnerships.
  • Work hands-on on your business alongside other landscape professionals.
  • Engage in facilitated programming and peer-to-peer discussions, including an evening campfire.

Who Should Attend

This summit is designed for Landscape Ontario business owners and other landscape business owners looking to refine their business strategies and customer acquisition.

Practical Information

Early Bird registration is $400 + HST until September 30, 2026. Regular registration is $500 + HST. The experience includes two full days of facilitated programming, planned meals, and refreshments, including Thursday dinner and an evening campfire. Accommodation at Deerhurst Resort is booked separately; a limited room block is available for November 11 and 12, with a booking deadline of October 11, 2026.

Programme

Agenda

  1. THE AUDIENCE MAP: Get clear on your ideal customer and who is not, their language, fears, and triggers. Learn how to identify unsuitable customers, projects, or opportunities.
  2. THE OFFER BLUEPRINT: Learn to articulate your offer in one sentence, clarify what you do, who it’s for, and how to communicate its value consistently and confidently.
  3. SELL LIKE YOU: Develop a repeatable sales process that helps you understand the customer, determine fit, and confidently move opportunities forward without using scripts or high-pressure tactics.
  4. BUDDY UP: Get intentional about referrals by identifying local partners (builders, architects, real estate professionals) who work with your ideal customers. Learn to approach them and turn B2B relationships into a consistent source of desired jobs.

Topics

business development customer acquisition sales strategy marketing referral programs